The Thermojetics Weight Management Program’s website featured the “Herbalife Story,” which outlined briefly the history of Herbalife International. Having a reliable backstory to the company helped customers to relate to the individual people responsible for the company’s success. This was particularly true for Herbalife because the founder chose to disclose very personal information with his customers, solidifying the belief that he truly cared for their well-being and overall health.
Herbalife International was founded in 1980 by Mark Hughes at the age of twenty-two. When he was eighteen, Hughes had his life changed forever after the tragic death of his mother from an accidental overdose of prescription diet pills. Hughes became motivated to find a safe, effective way for people to lose weight. He began searching the world for the best herbs, minerals and botanical products to help him achieve his individual goal of completely natural and healthy weight loss. He commissioned the best doctors, nutritionists and scientists to help complete his mission. As a result, Herbalife International offered the highest quality natural weight loss products available anywhere in the world.
Herbalife International was a publicly held company and was openly traded on the NASDAQ Stock Exchange. At one point it was even picked by Business Weekly as one of the hottest stocks to buy, reflecting the company’s success as a whole and the importance and longevity of a successful weight loss program to the public. Herbalife was the number one company in the health and nutrition industry by both sales reports and health reviews from doctors and nutritionists and was one of the fastest growing companies in the world.
In the early 1990s, Herbalife International developed the remarkable Thermojetics Weight Management Program, which was designed to help curb the appetite, boost the metabolism and increase overall energy while burning stored fat. Based in Los Angeles, California in the United States, Herbalife operated in over fifty countries around the world. Their reliable products helped over thirty million people worldwide lose significant weight and keep it off while increasing their health and positive outlook on their body image and their lives.
Herbalife also had a medical advisory board comprised of leading nutritionists, scientists and other health professionals who helped to guide and direct the company’s leading-edge innovations, scientific research and testing. It was the Board’s role to ensure that the company’s products met and even exceeded the highest standards in the nutrition and personal care industries. Each new product developed by Herbalife was the result of extensive research and testing by leading scientists, nutritionists, doctors and cosmetologists.