One of the staples of the Herbalife program was that they stressed the fact that customers’ results were important to them as a company. The website even compared the duality between customers and the company as being similar to that between weight loss partners. The company promised to call customers often to ensure that all questions were answered and that customers were taking the products correctly. For the first month, the company stayed in contact with the new customers every few days to help with initial motivation and clarification of the process. Then, the company would stay in contact about twice a month until the customer reached their goal. The website also stressed that it was important for customers to take photos of themselves as well as measurements before starting the weight management program. This would help to keep them motivated and could also be a source of income later on if they were to sell their success story to the company for advertising purposes.

From the Thermojetics Weight Management Program, customers could expect to experience an increase in energy, a decrease in appetite, overall loss of both weight and inches, better-fitting clothes, improved self-esteem and a improved sense of well-being. Because they were committed to helping customers achieve their desired maximum results through the program, they ensured that they would be there to encourage consistency throughout the program. Consistent use of the products and consistent monitoring of the results were critical to the success of the weight loss program.

There was also a section on expectations from the customer on behalf of the company, which included commitment and communication. It was important that customers were committed to making this work for them instead of just “trying” and potentially giving up early. The company asserted that they were sure that the program would work for anyone if used properly. They also asked that customers call or e-mail them to let them know how the program was going to initiate support and reliable help.

New clients received a “customer care package” to compliment their chosen program, which included easy to read instructions on how to best take their products, free samples of other related products they might have enjoyed, a tablet box to keep their supplements organized, a product catalog for future reference, a results chart and tape measure to help customers keep track of their progress, a direct number and e-mail address of the customer’s personal weight loss coach from within the program, great recipes for delicious shakes and smoothies and information about Thermojetics as a program, a company and a wholesale buyers club.